The front ends found on the latest crop of Ram pickups are generating some controversy. The Rebel model’s face in particular is as bold as it is polarizing. But did you know this look was inspired by beards? Apparently it’s true.
The story is much the same with the Ram Laramie Limited, which is slathered in more chrome than a 1960s station wagon. It’s big, it’s bold and likewise it’s controversial.
These trucks have been turning heads for decades, particularly since the groundbreaking 1994 model came out. It was a watershed moment for the automotive industry and one that vastly increased FCA’s slice of the light-duty truck market.
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